WHAT ARE YOU COMMITTING TO WHEN YOU SIGN THE CHARTER?
Signing the Gender Equality Charter is more of a commitment to yourself and your family than it is to us.
We’d love for you to begin using our self assessment tools and working towards achieving gender equality right away, but we’re not going to force you to do anything. All the commitments you make on the Charter are things we would like to see happen, but they are all optional. You decide your own approach to achieving gender equality and the timescale in which you wish to do it. We will provide you tools, materials, information and a network of schools, parents and individuals with whom you can share and receive tips, a whole host of information, case studies, lesson plans, materials and feedback.
We’d like to ask you to display your GEC certificate with pride in your home or office and on your personal website or social media, but again, this is optional.
WHY SIGN THE CHARTER?
Sign the Charter if you are an institution that believes that gender stereotypes are damaging, to everyone, and it’s time to get rid of them.
Sign the Charter if you are an institution that wants to help a generation of boys grow up to be able to feel and express emotions, to talk about their problems, to be able show vulnerability and to know that they are worthy, valuable, capable and important.
Sign the Charter if you are an institution that wants to help boys understand what it means to be a man today, to help boys understand that being a man is something to be celebrated, to be proud of and to be looked forward to.
Sign the Charter if you are an institution that cares about the damaging effects that gender stereotypes have on the mental health of both sexes.
Sign the Charter if you are an institution that is tired of seeing girls and women being marginalised in every area of the media, if you’re a school that is tired of explaining to students why they see brilliant women reduced to nothing more than an outfit and how well she wore it by the media.
Sign the Charter if you are an institution that has had enough of books, TV shows and films with leading male characters and female characters who are absent, mute, weak or need saving.
Sign the charter if you are an institution that is tired of seeing women and girls constantly caricatured as devious, manipulative and incongruent. If you’re tired of seeing females demeaned, dissected, airbrushed, vilified, made to feel imperfect and repeatedly portrayed as saboteurs of other women.
Sign the charter if you are an institution who would like to see children deciding which toys male and female children should play with and with whom, not toy companies. If you’d like to see children deciding what they are or will become and not having it decided for them by their clothing.
Sign the charter if you are an institution that believes that we should bring up all children to believe in their self worth, with the confidence and self esteem to believe they can achieve whatever they work hard at.
This is the pursuit of gender equality. This is what we stand for.